Category: Business Briefs
Does your business market its products or services to other companies? Or might it start doing so in the future? If so, it’s critical to recognize the key differences between marketing to the public — or even certain segments of … Read More »
Business Briefs. Comments Off on The 1-2-3 of B2B marketing
Accounting software typically sells itself as much more than simple spreadsheet or ledger. The products tend to pride themselves on being comprehensive accounting information systems — depending on the price point, of course.
So, is your accounting software living up to … Read More »
Business Briefs. Comments Off on Is your accounting software living up to the hype?
Imagine giving your company’s retirement plan a report card. Would it earn straight A’s in preparing your participants for their golden years? Or is it more of a C student who could really use some extra help after school? Benchmarking … Read More »
Business Briefs. Comments Off on Grading the performance of your company’s retirement plan
We’ve reached the middle of the calendar year. So how are things going for your business? Conversationally you might say, “Pretty good.” But, analytically, can you put a number on how well you’re doing — or several numbers for that … Read More »
Business Briefs. Comments Off on Put a number on your midyear performance with the right KPIs
Can your business become more profitable without venturing out of its comfort zone? Of course! However, adding new products or services may not be the best way for your business — or any company — to boost profits. Bottom-line potential … Read More »
Business Briefs. Comments Off on Could you unearth hidden profits in your company?
Like most businesses, yours probably has a variety of physical assets, such as production equipment, office furnishings and a plethora of technological devices. But the largest physical asset in your portfolio may be your real estate holdings — that is, … Read More »
Business Briefs. Comments Off on Your succession plan may benefit from a separation of business and real estate
Companies tend to spend considerable time and resources training and upskilling their sales staff on how to handle existing customers. And this is, no doubt, a critical task. But don’t overlook the vast pool of individuals or entities that want … Read More »
Business Briefs. Comments Off on Targeting and converting your company’s sales prospects
Few businesses today can afford to let potential buyers slip through the cracks. Customer relationship management (CRM) software can help you build long-term relationships with those most likely to buy your products or services. But to maximize your return on … Read More »
Business Briefs. Comments Off on Build long-term relationships with CRM software
There are many ways for employers to conduct annual performance reviews. So many, in fact, that owners of small to midsize businesses may find the prospect of implementing a state-of-the-art review process overwhelming.
The simple truth is that smaller companies may … Read More »
Business Briefs. Comments Off on The simple truth about annual performance reviews
Life presents us with many choices: paper or plastic, chocolate or vanilla, regular or decaf. For businesses, a common conundrum is buy or lease. You’ve probably faced this decision when considering office space or a location for your … Read More »
Business Briefs. Comments Off on Buy vs. lease: Business equipment edition